End-to-end marketplace operations
One team handles pricing, listings, advertising, replenishment, and reputation. We run the day-to-day; you get clear decisions and measurable results.
One team across the entire operation
Ozon, Wildberries, Yandex Market, and off-platform demand
Sales this period+24.8%
₽12.48M
84% of target achieved
The team found a growth opportunityTesting higher bids for 8 listings · potential +₽184,000
VerifiedSales today1,284+18%
Margin under controlOn target
Hand daily operations to the team
You don’t need another department We’ve already built the team for you
We don’t hand you a problem list or another interface. We triage incoming tasks, do the work, and validate the impact.
INCOMING TASKSPRICINGMargin falling ADVERTISINGACoS rising INVENTORY9 days of stock LISTINGSRankings falling CUSTOMERS41 unanswered
ACCEPTEDRBD AIM team
Marketplace managerAdvertisingContentAnalytics
COMPLETEDUnit economics reviewedLoss-making discounts stopped Advertising rebuiltBudget shifted to profitable SKUs Replenishment plannedStockout risk flagged early Customer inquiries handledReplies posted to brand guidelines
You keep the goals and key decisions. We handle all daily execution.
What we take over
One team
Eight workstreams
Zero manual chaos
We don’t give you another dashboard. We run pricing, content, advertising, replenishment, and reputation—checking every action against margin and sales.
Pricing & margin
We recalculate prices daily using marketplace fees, logistics, COGS, competitors, and margin floors.
View on this pageListings & SEO
We create and refresh content, attributes, media plans, and listing SEO using demand data.
View on this pageOn-marketplace advertising
We manage bids, clean search terms, control ACoS, and move budget to the right products.
View on this pageYandex Direct & VK
We build off-platform demand with retargeting and product campaigns, tracked through completed sales and profit.
View on this pageReplenishment & inventory
We forecast demand, select warehouses, flag stockout risk, and plan shipments.
View on this pageRatings & reviews
We monitor ratings, answer reviews and questions, and align complex cases with you.
View on this pagePromotions & unit economics
We evaluate every discount and join only promotions that protect profit.
View on this pageAnalytics & alerts
We consolidate SKU-level P&L, flag variances, and deliver a clear action plan.
View on this pageTeam
Real people stand behind the work
Strategy, product, and daily execution come together in one accountable team — with no layers between you and the people making decisions.
Talk to the team
01 / Strategy
Vitaly Guz
Head of Marketing & DevelopmentConnects advertising strategy, analytics, and internal product development.
02 / Business
Roman Burakov
Company DirectorOwns product, reputation, and business-level decisions.
Roman’s VK page
03 / Operations
Gurgen Zavenyan
General ManagerBrings daily execution, priorities, and the team into one operating rhythm.
01Strategy02Decision03Execution
Roman — in his own words
Videos about the business, product, and principles behind the work
Everything on one page
No work hidden behind tabs Every workstream is visible
Keep scrolling: each chapter shows a real seller problem, the team’s daily work, and a verifiable outcome.
01 /Pricing & Margin
Marketplace Pricing Management
We adjust prices to business rules—not in a race to the bottom. Every decision factors in product cost, commissions, fulfillment, promotions, advertising, inventory, and competitor moves.
WHERE RESULTS LEAK
Manual price updates lag behind the market, promotions erode margins, and basic repricers drive prices down without understanding unit economics.
Margin Floor
We calculate the minimum viable price separately for every SKU and sales scenario.
Competitor Pricing
We respond only to relevant changes and keep every move within an approved price range.
Promotions & Discounts
We model final unit economics before opting in and automatically exclude loss-making offers.
Inventory-Based Scenarios
We accelerate or slow sales based on inventory turnover and inbound supply.
PRICING / MARGIN01
Stable margins Fewer manual price changes Faster market response
02 /Content & SEO
Marketplace Product Listings & SEO
We turn content into a managed growth process: keyword strategy, attributes, descriptions, rich content, and listing quality are tied to real queries and conversion.
WHERE RESULTS LEAK
Listings are produced inconsistently, attributes go missing, SEO updates are infrequent, and content teams cannot see how edits affect sales.
Keyword Strategy
We build demand clusters and map search terms without keyword stuffing.
Content Production
We prepare title, description, and rich-content drafts aligned with brand rules.
Attribute Quality Control
We identify missing fields, inconsistencies, and errors in product specifications.
Experiment History
We connect listing changes to impressions, CTR, and conversion.
CONTENT / SEO02
More complete listings Greater organic search reach Faster assortment launches
03 /On-Platform Advertising
Marketplace Advertising Management
We run day-to-day advertising operations and make the strategic calls. Budget follows products that can be sold profitably and at scale.
WHERE RESULTS LEAK
Bids move faster than teams can review them, budgets drain into weak SKUs, and ACoS is calculated without returns, discounts, or full unit economics.
Automated Bidding
We adjust bids by placement, conversion, margin, and target ACoS.
Search-Term Management
We uncover waste, add negative keywords, and move winning queries into the right campaigns.
Budget Allocation
We reallocate spend across SKUs and campaigns based on profit potential.
Alerts & Safeguards
We stop anomalies, pause low-stock products, and prevent spend beyond economic limits.
ADS / ACoS03
Controlled ACoS Less wasted ad spend Faster scaling
04 /Yandex Direct & VK Ads
External Advertising for Marketplace Sales
We connect on-platform marketplace advertising with off-platform demand. Yandex and VK campaigns are judged by sales and SKU economics—not clicks.
WHERE RESULTS LEAK
External traffic often lives in a separate report: marketers see clicks, marketplace accounts show orders, and business owners still cannot see profit.
Product Campaigns
We maintain product feeds, segmentation, and up-to-date assortment data.
Search & Retargeting
We capture existing demand and bring shoppers back to the right product.
VK Audiences
We build category-based segments, lookalike audiences, and nurture journeys.
End-to-End Attribution
We connect spend to orders, completed purchases, ACoS, and profit.
YANDEX / VK04
New, controllable demand Unified advertising analytics Scaling for top-performing SKUs
05 /Supply & Inventory
Marketplace Supply & Inventory Management
We calculate what to ship, when, and to which warehouse. Forecasts account for sales, seasonality, advertising, promotions, production lead times, and inbound transit.
WHERE RESULTS LEAK
Stockouts are spotted too late, inventory sits in the wrong warehouses, and replenishment is planned from last week’s sales instead of future demand.
Demand Forecasting
We forecast sales by SKU and warehouse, including the impact of upcoming activities.
Days of Cover
We show stockout and overstock risks across a clear planning horizon.
Replenishment Plan
We recommend quantities, shipment dates, and warehouse destinations.
Risk Scenarios
We account for delays, receiving restrictions, and demand shifts.
REPLENISHMENT / INVENTORY05
Fewer stockouts Healthier inventory turnover Clear replenishment calendar
06 /Reviews, Q&A & Ratings
Marketplace Ratings, Reviews & Q&A Management
We consolidate feedback, set priorities, and draft replies in your brand voice. High-risk situations go to your team for approval; we handle the safe day-to-day work.
WHERE RESULTS LEAK
Reviews sit unanswered, tone varies from reply to reply, recurring issues get lost, and rating declines are noticed only after sales fall.
Every Message Covered
Our team reviews feedback and questions from every seller account each day.
AI-Assisted Drafts
We prepare personalized replies using approved rules and your knowledge base.
Risk Escalation
Negative feedback, legal issues, and product defects are routed to the responsible owner.
Root-Cause Analytics
We group recurring issues and feed insights back to content, product, and logistics teams.
REVIEWS / RATING06
Faster response times Consistent brand voice Ratings under control
07 /Promotions & Margin
Marketplace Promotion Management
Before opting in, we model unit economics, check inventory, and forecast cannibalization. We recommend only promotions that support business goals.
WHERE RESULTS LEAK
Auto-enrollment and complex discount structures can create unprofitable sales, stockouts, and prices that are difficult to restore.
Unit Economics
We calculate margin after all discounts, commissions, fulfillment, and advertising costs.
Inventory Readiness
We do not accelerate demand unless replenishment can support the promotion.
Participation Scenarios
We group products by objective: growth, clearance, or position defense.
Post-Promotion Control
We verify price recovery and measure the actual incremental impact.
PROMOS / UNIT ECONOMICS07
Fewer loss-making promotions Predictable unit economics Promotions aligned with business goals
08 /Decision Analytics
Marketplace Analytics & Alerts
We bring sales, ad spend, product costs, fulfillment, inventory, and content into one model. Leaders see a decision—not another Excel export.
WHERE RESULTS LEAK
Reports disagree across teams, metric definitions vary, decisions rely on stale data, and anomalies are still detected manually.
SKU-Level P&L
One consistent formula for profit, margin, ACoS, and operating costs.
Role-Based Dashboards
Business owners, marketers, and logistics teams see the decision level relevant to them.
Anomaly Detection
We detect deviations in sales, pricing, advertising, inventory, and ratings.
Smart Alerts
We send prioritized issues with recommended actions—not a stream of events.
ANALYTICS / DECISIONS08
One source of truth Faster decisions Problems surfaced early
One team instead of seven vendors
You shouldn’t have to manage the people
who manage your marketplaces
One accountable lead brings marketplace managers, advertising, content, and analytics into one operating rhythm. The team spots the signal, makes the decision, executes, and controls the result.
- Check margin before every action
- Record every decision and its impact
- Specialists handle complex cases
WHAT’S HAPPENING
OUR ACTION
Pricing & margin
Advertising
Inventory
Reviews
TEAMRBD AIMexperts at work
Margin protected
Budget reallocated
Replenishment planned
Customer replied to
Off-platform demand
Specialists run the ads
We connect them to sales
We don’t wait for shoppers to find the listing. We bring demand from Yandex Direct and VK Ads, then show the full path from impression to completed sale and profit in one report.
ЯYANDEX DIRECT
Capture existing demand
Product campaigns, search, retargeting, and SKU-level unit economics.
OFF-PLATFORM ORDERSvisible in P&L
VKVK ADS
Create demand and bring audiences back
Catalogs, lookalikes, lead forms, retargeting, and product-based segments.
International launch
Launch on Ozon GlobalWe run the operations
We help international brands launch and grow on Ozon: localize listings, model unit economics, set up logistics, and manage daily operations.
ozonSeller
PRODUCTS
Product list
All 486Ready for sale 462Needs revision 12
PRODUCTSTATUSPRICESTOCK
Smart Camera Home OneOzon ID 184902771 · BG-104
Ready for sale5 990 ₽84 шт.Robot Cleaner Air SOzon ID 184902886 · BG-208
Under review1₽2,49036 шт.Home Station MiniOzon ID 184903014 · BG-312
Needs revision8 790 ₽19 шт.- Customer price
- 5 990 ₽
- Fees and logistics
- −1 648 ₽
- Profit per order
- 1 924 ₽
SHIPMENT 01984163China → Russia
In transit Handed to carrier Customs clearance Delivery to customer
Measurable outcomes
We don’t report activity We improve unit economics
Before launch, we define the baseline, formula for every metric, and target impact. Results can be verified—not merely felt.
visible at SKU level
tracked through completed sales
forecast in advance
managed daily
First, we establish the baseline. Then we show what the team did, how the metrics changed, and what we will improve next week.
Operational handover
We take over without interrupting sales
Review the current operation
Stores, unit economics, advertising, inventory, and performance leaks.
Agree on the action plan
Priorities, KPIs, ownership, and delivery calendar.
Take the workstream into operation
Run daily operations and validate impact against real metrics.
Expand our scope
Add adjacent workstreams and remove more routine work from your team.
Shared accountability
You bring goals and context We handle daily execution
Business goals and context
You set priorities, product constraints, and take part in key decisions.
- Business goals
- Product context
- Key approvals
Full team execution
We plan, execute, coordinate specialists, and control results every day.
- Daily operations
- One accountable team
- Performance control
Clear decisions and reporting
Every week, we show completed work, metric changes, risks, and the next priority.
- What we completed
- What changed
- What happens next
The essentials
Questions before the first meeting
01Is this software or a managed service?
It is a fully managed service. Specialists run the selected workstreams daily, make decisions, and own delivery. Automation is our internal operating tool—you do not need to learn another dashboard.
02Which marketplaces do you support?
We support Ozon, Wildberries, and Yandex Market. The exact scope is defined after reviewing your stores, unit economics, and current processes.
03Can we start with one workstream?
Yes. We often start with pricing, advertising, or replenishment, document the baseline, and demonstrate impact. Adjacent workstreams can then be handed over without changing vendors.
04Are Yandex Direct and VK Ads included in the same report?
Yes. Off-platform traffic is connected to listings and sales, so decisions are based on orders, completed sales, ACoS, and profit—not clicks alone.
05Who responds to reviews and questions?
The team prepares and publishes replies according to your brand guidelines. Negative feedback, legal issues, and unusual cases are aligned with you.
First step
Show us your store We’ll return with an action plan and growth opportunities
In the first meeting, we review the current operation, choose the priority workstream, and define what the team will take over.
No dashboard access needed for the first meeting Priorities based on impact—not trends A clear method for measuring results